PROJECT
Corporate Branding
CLIENT
Al-Jabr
DATE
October 2021
Since the name originates from Arabic, we added the Arabic script motif to the logo font. Also, the logo itself consists of several stylizing elements. The combination of the letter L, dash and J form a server-like element, the letters L and J themselves are directional cables, and the dot above the letter j is an indicator that shows the presence or absence of contact.