Branding for AL-JABR

AL-JABR – technopark. The name AL-JABR – is translated from Arabic as completion, in Russian – algebra. The Technopark is designed to create a hub for young professionals who will study on the internal IT platform, create startups and promote them in the local and international arena.

Since the name originates from Arabic, we added the Arabic script motif to the logo font. Also, the logo itself consists of several stylizing elements. The combination of the letter L, dash and J form a server-like element, the letters L and J themselves are directional cables, and the dot above the letter j is an indicator that shows the presence or absence of contact.