Service cycle for brand formation
Research
The very first step in the process of branding is research. We study the target audience, its needs, collect insights to use it as a basis for development of further effective communication
Analitics
Next, we do analytics, translate this research into working material
Brand communication strategy
Based on research results and insights, we develop brand positioning and brand platform, create a brand response to key audience requests, and develop a media plan
Naming
Creation of a company or product name based on research and a developed brand strategy
Brand identity (visualization)
Based on the developed communication brand strategy, we develop the visual style of the company
Packaging design
On the shelves of supermarkets, the competition for the attention of the consumer is colossal. It is necessary to stand out in order to attract attention and get a first positive impression of the product. We create unique and original designs for any product category