PROJECT

Corporate Branding

CLIENT

Asia Express

DATE

September 2021

Identity Card Asia Express

Asia Express is fast!

We created brand identity for Asia Express payment system. The main visual element was the bird, which symbolizes the speed, transparency of operations, and completion of the task (done!). An important task was to preserve the nature of the parent brand of the Asia Invest Bank (Moscow), therefore, all colors and patterns are based on the branding of the bank, and the forms of the Asia Express pattern and logo consist of broken elements of the Asia Invest Bank logo.