Packaging Design Development for Flecha

In the process of implementation, we realized that there is much in common between the cultures of Uzbekistan and China (the birthplace of tea): hanfu is a chapan, chabei is a piala. And in our countries, tea is more than just a drink. This is a warm relationship between relatives, a sign of good conversation, sincerity and respect.

We decided to show all these elements in the logo – a hand in a bathrobe serving a bowl of hot tea, which is carefully passed from person to person. It is also important to note the direction of the hand serving tea – from the East, from the side where the drink comes from. The signature pattern is also made in the style of suzani and incorporates all of its classic symbols – charms, symbols of fertility and prosperity.