Creating a Logo and Identity for Settle |
After a thorough analysis, we found a minimalistic but unique solution for them. The logo consists of a modern font that includes a ligature with an accented stroke. The accent stroke is associated with the bandage covering the eyes of Themis, the Greek goddess of justice.
In addition, we gave this hatch two more meanings: partnership and essence. We convey the meaning of the essence in the form of a pattern – we emphasize the main points in the articles of various international codes and codes of the Republic of Uzbekistan. For example, we take an article from the Copyright Law and highlight with corporate color those areas of the text that are most emphasized in this article. Then we remove the text. The remaining rectangles become finished patterns.
PROJECT
Corporate Branding
CLIENT
Settle
DATE
March 2022